The next paragraph provides a solution by addressing what methods or steps the project plans to take to achieve its intended outcome.Įxample: By reducing our price by 15%, we can gain a competitive advantage in the market and increase sales. To attract customers to our product, we need to sell the Series 2 at a more appropriate price point for this market. In surveys of customers who have chosen competitor laptops, we found that in 82% of cases, product price was the reason for buying from our competitors. The opening paragraph begins by describing the problem that the project seeks to address and what insights may have helped make the company aware of this issue.Įxample: After conducting a series of customer feedback sessions, we discovered that 75% of customers expressed a desire for a cheaper version of our Series 2 laptop computer. Despite the type of document you're writing, executive summaries often include four major parts: 1. An executive summary offers stakeholders concise and simplified information about a document's key topics, and some typical executive summary examples involve projects plans, market surveys and research documents. What is an example of an executive summary?Īn example of an executive summary gives a brief overview of a document and can serve as a guide to help summarise your important documents.
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